Ali Reza has joined Sprint Electric as Technical Sales Manager, focusing on the introduction of Generis, the company’s new fully regenerative and ultra-low harmonic AC drive, into the global market.
Ali has held senior roles across the drives industry and brings extensive experience in supporting international partnerships with both technical and application knowledge and expertise across multiple industrial sectors.
Alan Baird, Global Head of Sales for AC Drives, welcomed Ali into the sales team: “Ali has a fantastic background in power electronics and engineering, with comprehensive experience in drive applications around the world. He joins the Sprint team with a focus on strengthening the market presence of the fully regenerative and ultra-low harmonic AC drive, Generis.
“After gaining an honours degree and masters in electrical engineering and power, Ali has gone on to build a lifelong career in this sector, holding roles across Europe, the Middle East and East Asia. His impressive career has centred on delivering technical solutions with a strong understanding of customer requirements.
“Ali is a brilliant asset to Sprint Electric and will have a significant impact in expanding our global distributor networks for Generis and developing relationships with OEMs.”
Ali Reza comments:
“I believe Generis is an exceptional piece of motor control technology. It is an attractive proposition for manufacturers, enabling them to reduce operational costs while delivering outstanding performance. Energy recovery and efficiency are absolute priorities for many applications, and the demand for ultra-low harmonics across industries is also increasing rapidly.
“Generis is perfectly positioned to meet this demand. Building close relationships with partners and integrators has always been a key part of my success, through providing a blend of application expertise, technical and commercial support. Above all, I prioritise operational agility — allowing us to respond quickly to the needs of each customer to deliver the optimum solution.”
Alan Baird added:
“With our team exhibiting at Machine Building Live in October, and SPS in November this is the perfect time for Ali to join. The momentum in creating a global presence for Generis is building fast, and we have more announcements to unveil in the coming weeks. Watch this space.”
